Jorge Villanueva is a GRAMMY-award artist and certified boxing instructor who blended two of his passions to build a music and fitness journey, Beat Based Movement (BBM) As a child Jorge’s music influence came after watching his older brother’s band practice in the living room. Sports was always part of his life too as his father played professional basketball and made it to the Hall of Fame in Mexico inspiring Jorge to play basketball, football, as well as pursuing a career as a boxing instructor.

Jorge attended the Conservatory of Baja California where he was trained by distinguished Russian professors and completed his studies at the Los Angeles College of Music in Pasadena, CA. Jorge was nominated for a GRAMMY award and Jorge co-owns a television and film scoring company, Elefekto where he scored for Disney’s Pixar “Coco” and other major films.

Villanueva has been training since 2008, starting at Wild Card Gym in Los Angeles, CA and moved to Boston in 2019 where he established his own private boxing practice for general training to the rhythm of music, as well as tailored programs for Parkinson’s disease patients. He lives with his wife and seven year old daughter who motivate him to pursue this dream of blending his two passions.